President and Chief Executive Officer, Choice Hotels International. Choice Hotels International, Inc. is a hospitality franchisor based in Rockville, Maryland, United States. [13] The company's Quality Inn hotels remained in the midscale segment, competing with Holiday Inn, Ramada, Howard Johnson, and Travelodge. Choice Hotels is the worldwide franchisor of Cambria Suites, Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge, and Rodeway Inn brand hotels. [49], Choice Hotels formed an alliance with Bluegreen Vacations, an international timeshare company, in 2013. Our History. Choice Hotels International is a globally-operating lodging franchiser with its corporate headquarters based in Silver Spring, MD. [1] [2] The hotel groups may directly own the hotels, or operate them … Pacious has been with Choice … How they’re … … [9], In 1989, the company introduced McSleep, an economy brand utilizing a consistent, interior-corridor design prototype designed by Rob Spurr that was all new construction. [33][34] Adding WoodSpring's 240 hotels across the U.S. tripled the number of extended-stay hotels in the company's portfolio to around 350 properties. [13] Geographically, it expanded across the country by opening hotels in the west. MADEIRA BEACH — Choice Hotels International Inc. whose brands include Rodeway Inn, Econo Lodge and Comfort, has opened a new hotel under its upscale Cambria Hotels flag in Madeira Beach. Awards and Recognition. [42] Pat Pacious became president and CEO in September 2017. Choice Hotels is joining with VETFRAN (Veterans Transition Franchise Initiative) and offering an exciting new incentive to Veterans of the US Armed Forces. [1][6], Quality Courts United, Inc., which began as a nonprofit referral chain of seven motels in Florida,[7] was founded in 1939. [9] All of its hotels needed to meet certain quality standards and offer amenities like air conditioning, telephones, swimming pools, paved driveways, and wall-to-wall carpeting. [9], By the early 1960s, Quality Courts United had approximately 600 members. The Choice Hotels … Cambria® Hotels is an ideal brand with market flexibility designed just for these guests. [9], The Comfort brand, which would later become Choice Hotels' flagship brand, was established in 1981. SWOT analysis of Choice Hotels analyses the brand/company with its strengths, weaknesses, opportunities & threats. Ranging from limited service to full-service hotels in the upscale, midscale, extended-stay and economy segments, the Choice family of hotel brands … [10] He later franchised his first Quality Courts motel in 1963. Points are updated the day after the user's stay. The Ascend Hotel Collection ®, an upscale brand from Choice Hotels, is the first and largest global soft brand featuring unique, boutique, and historic independent hotels and … As of June 30, 2020, Choice Hotels franchised 7,118 properties worldwide, with a total of 597,018 rooms, in addition to 1,035 hotels under construction with 85,129 rooms. [52] To redeem points earned using the program, one must log in on Choice Hotels' website. The hotel brand is known to use both a soft and firm polyester pillow on their beds as this creates an ideal sleep experience for all travelers. [25] Choice Hotels rebranded Comfort in 2018, which brought its Comfort Inn, Comfort Inn & Suites, and Comfort Suites brands under one umbrella. You want a strong brand that everybody recognizes. Choice currently franchises more than 7,000 hotels… [41] At year-end 2017, Choice Hotels employed 1,987 people in its global corporate operations. Choice Hotels Bolsters MainStay Suites Portfolio With Largest Conversion Deal In Brand History Reflects Value of Company's Extended Stay Brands as Properties Open in Key … [47], The company's sustainability efforts include Room to be Green, which requires franchised properties to reduce their impact on the environment and lower operating costs with energy-efficient lighting and recycling, and giving guests the option of foregoing daily change of linens. Increasing the number of underrepresented owners in our system is a key corporate initiative and we have dedicated personnel focused on this effort. Our History. Points can be redeemed for gift cards or airline mileage. About Choice Hotels. Choice Hotels Bolsters MainStay Suites Portfolio With Largest Conversion Deal In Brand History. [21], Choice Hotels began a transformation of its Comfort properties in 2012,[24] with the company removing its franchising from 600 properties that did not meet Choice Hotels' new standards. … The company, which is one of the largest hotel chains in the world and which is also celebrating its 80th anniversary this year, says the new logos have been designed “to reflect both the brands… Our Leadership. William L. Jews . You want your guests to stay awhile, and so do we. [52], "Choice Hotels boss says hotels in a tech battle with Booking.com and Expedia", "The brands and rooms of Choice Hotels, by the numbers", "The origins and growth of franchising in the hotel industry", "Obituary: Choice Hotels founder Stewart Bainum Sr", "Stewart W. Bainum Sr., D.C. businessman, dies", "AH&LA: celebrates an era of achievement", "Quality Inns planning 3 classes of motels", "Midprice hotels becoming mainstay of travel", "Choice Hotels to launch 'lower-upscale' brand", "Philadelphia Cambria Hotel is now open on South Broad", "New hotels: Gleaming properties from Washington, D.C. to California", "Independently Minded: The Power of Soft Brands", "Seeking Comfort In a Sea of Hotel Brands", "Choice Hotels' Comfort brand gets new logo, Cambria gets new plan", "Choice Hotels International Headquarters Move Marks A New Era", "Construction starts on Choice Hotels headquarters in Rockville", "Choice Hotels International Completes Move Into New Rockville Headquarters", "Choice Hotels appoints Pat Pacious as new CEO beginning in 2018", "The intersection of technology & hospitality", "Choice Hotels launches new reservations system at long last", "Choice centers Europe growth on four known brands", "Choice Hotels unveils new brand identity in Asia-Pacific", "Choice Hotels Signs Master Agreement to Enter Middle East", "A Norwegian hotel billionaire wants to use blockchain to cut out booking sites like Expedia", "Choice Hotels chain announces partnership with Spanish Sercotel", "Bainum takes father's post at Manor Care", "Pat Pacious to step up as Choice Hotels International CEO in September", "Choice Hotels CEO Pat Pacious: WoodSpring, Cambria efforts paying off", "Choice's new CEO will take helm early as Joyce exits", "12 hotels, hotel companies score perfect ratings in commitment to LGBTQ community", "U.S. hotels continue to make strides in energy efficiency", "Check in, help out: Socially conscious hotels give back to the community", "Choice Hotels is no longer just a hotel company as it gets into timeshares", Red Roof Inn / Red Roof Plus / The Red Collection / HomeTowne Studios, https://en.wikipedia.org/w/index.php?title=Choice_Hotels_International&oldid=990993214, Companies listed on the New York Stock Exchange, Hospitality companies of the United States, Hospitality companies established in 1939, Pages with non-numeric formatnum arguments, Short description is different from Wikidata, Articles containing potentially dated statements from 2018, All articles containing potentially dated statements, Wikipedia articles with WORLDCATID identifiers, Creative Commons Attribution-ShareAlike License, Comfort (Economy in Norway, Sweden and Lithuania), Clarion Hotels (upscale in Australia, Norway, Denmark, Sweden and Finland), This page was last edited on 27 November 2020, at 18:10. Choice Hotels is committed to achieving greater diversity in the lodging industry. [13] In the 1980s, Choice bought Friendship Inn, Rodeway Inn, and Econo Lodge. [31][32], In 2014, Choice Hotels invested millions of dollars to begin a multi-year process to develop the industry's first new global reservations system and distribution platform in 27 years. [9] The company later spun off its hotels business in 1996. [9] In 1963, the organization became a for-profit corporation and changed its name to Quality Courts Motels, Inc.[7][9], In 1957, Stewart W. Bainum Sr., who ran a Washington, D.C., plumbing business, opened his first hotel in Silver Spring, Maryland. Multimedia Gallery. ROCKVILLE, Md., Jan. 4, 2021 — Choice Hotels has awarded franchise agreements to Gulf Coast Hotel Management, Inc. to convert 15 MainStay Suites hotels in major markets across the U.S., the largest multi-unit transaction in the brand… Choice Hotels Bolsters MainStay Suites Portfolio With Largest Conversion Deal In Brand History. With a smart design positioned to capture unique demand segments, this concept is growing fast, appealing to both multi-unit and first-time developers that recognize the attractive ROI potential from the combination of two well-established brands under one roof. [48] Choice Hotels also participates in Clean the World to recycle hotel soap. The following brands belong to the Choice Hotels portfolio: Clarion; … [7], The company changed its name to Quality Inns International in 1972 and, in 1990, the parent company became known as Choice Hotels International. [33], As of 2018[update], Choice Hotels-branded properties are located in more than 40 countries and territories,[6] including hotels in Europe,[35] Asia-Pacific,[36] the Middle East,[37] and Scandinavia. … Our Brands. You’re in it for more. Marriott International - Overview. In the News. In 1990 Quality was renamed Choice Hotels International. In order to earn points through the program, one must book a reservation by either calling a toll-free number, going online, or using their mobile app. The easy to operate, iconic Econo Lodge® brand and Rodeway Inn® are familiar to most travelers for their emphasis on value. [16], Choice Hotels International became publicly traded in 1996. When looking for an investment opportunity that gives more of everything it takes to help you succeed — reservations, property support, marketing, technology, you name it — you’ll find more of what you’re looking for with Choice Hotels®. [32] The system can integrate with voice search and artificial intelligence. We just need a little more information. Choice Hotels started as Quality Courts United, a marketing cooperative founded by several Florida motor court owners in 1941 to combat the poor image of roadside lodgings as dens of undesirable drifters. Director from … The name was soon changed to Sleep Inn following litigation from McDonald's. Multimedia Gallery. We will be contacting you soon! To view the FDD you will need Adobe Reader 6.0 or greater. The dual brand Sleep Inn® and MainStay Suites® new construction prototype joins two great Choice Hotels® brands together in a single building. Great! ROCKVILLE, Md., Nov. 20, 2020 /PRNewswire/ -- Choice Hotels International, Inc.'s (NYSE: CHH) popular upscale brands, the Ascend Hotel Collection and Cambria Hotels, achieved impressive year-over-year room count growth and outperformed local competitors in RevPAR share gains in the third quarter of 2020.The success of Ascend, a global portfolio of resort, boutique and historic hotels… The 2020 Franchise Disclosure Document (FDD) is available in the following formats: (1) hard copy; (2) Compact Disc; and (3) PDF delivered via email. Choice Hotels International, Inc.’s CHH Cambria Hotels — an upscale brand — continues to expand in Florida with the opening of Cambria Hotel Fort Lauderdale Beach. Properties: 6,906. That’s exactly what Marriott International and Choice Hotels International are doing with their respective midscale brands, Fairfield Inn & Suites and Sleep Inn. Media Contacts. Our Company. Groundbreaking occurred in August 2011,[28] and Choice Hotels completed the move into the new headquarters in June 2013. Would you like to be contacted about available opportunities? [18] The Cambria brand was created as an upscale hotel chain marketed to business travelers. The dual brand Sleep Inn ® and MainStay Suites ® new construction prototype joins two great Choice Hotels ® brands together in a single building. The company, which is one of the largest hotel chains in the world,[5][6] owns several hotel brands ranging from upscale to economy. Named a top hotel loyalty program by both USA Today's 10 Best Readers' Choice Awards and U.S. News & World Report, Choice Privileges is more than 45 million members strong and is made up of our most valuable and loyal guests. [13] The now-discontinued Quality Royale brand was positioned as Choice Hotels' upscale brand,[7] designed to compete with Marriott, Hyatt, Hilton, and Sheraton. Your target market is stylish and dialed into smartphone-toting Millennials and connected business travelers. Choice Hotels has over 6,500 locations across the world in over 35 countries. [43][44] Previously, he served as Choice Hotels' president and chief operating officer. [8] That same year, it announced the establishment of the MainStay Suites brand, a midscale extended-stay hotel. In some cases, Choice will also take the lead to develop one of our hotel brands at a strong site location. [7][30] The company's technological developments also led it to create a division called SkyTouch Technology in 2013, which markets Choice Hotels' property management system to other hotel companies. … [1][4]:11[2], Choice Hotels' rewards program is called Choice Privileges. Choice Hotels Expands Upscale Brands Development Teams ROCKVILLE, Md. Director since February 2012. (March 29, 2018) – Choice Hotels International, Inc. (NYSE: CHH), one of the world’s largest hotel companies, announced David Hale and Chris Leiser … For this reason, we have an internal Real Estate Acquisitions team focused on finding strong locations for our growing brands. With a smart design positioned to … Comfort Inn® enjoys an amazing 96% brand awareness* and there’s a place for it in every portfolio and just about every market. [7] The chain initially remained east of the Mississippi River. [21][22][23] The Ascend Hotel Collection includes upscale boutique and historic hotels whose owners are subject to fewer fixed brand standards compared with Choice's other brands. [40] It maintains a corporate headquarters in Rockville, Maryland,[20] and a technology campus in Phoenix, Arizona. [25], In October 2010, officials in Maryland and Montgomery County announced that Choice Hotels International would move its headquarters from Silver Spring,[26][27] to a new 197,866 square feet (18,382.4 m2) facility in Rockville Town Center in Rockville. The brand was marketed to family vacationers, business travelers, and senior citizens[9] to compete with Days Inn, Best Western, and Friendship Inn. In the News. Choice Hotels International. Trademark Disclaimer:The Choice Hotels ® trademark is owned by Choice Hotels International, Inc.; this trademark is not owned or licensed by Pillows.com. We are dedicated to the success of our development franchisees. On Dec. 4, the Rockville, Md.-based company held a ribbon-cutting ceremony for the Cambria Hotel … [50][51], Choice Hotels International is the parent company of a number of hotel brands split among various market segments, in addition to a vacation rentals brand. This is the list of chain-branded hotels around the world. Your guests want brands that deliver value, and so do you. [39], Choice Hotels International is publicly traded on the New York Stock Exchange under the stock symbol CHH. Pursuant to this arrangement, many Bluegreen resorts are members of Choice Hotels' Ascend Hotel Collection brand. Within Choice Hotels, selling of personal information is limited to allowing a restricted number of media companies access to our website’s information such as browsing history, search history … So when looking for an investment opportunity that gives you more of everything it takes to help succeed - reservations, property support, marketing, technology, you name it - you’ll find more of what you’re looking for with Choice Hotels®. Choice currently franchises more than 7,100 hotels, representing nearly 600,000 rooms, in more than 40 countries and territories. This is a listing of some of the major hotel brands worldwide. President and Chief Executive Officer, Choice Hotels International. Press Releases. [10] As of 2018, Bainum Jr. remains chairman of Choice Hotels. [32][31] A cloud-based system, choiceEDGE, launched in 2018. Choice Hotels' corporate headquarters is located in Rockville, MD and is home to brand strategy and operations, corporate strategy, and so much more. Brian B. Bainum. By 1963 Quality Courts had established a strong brand and began to sell franchises. [18] As of 2018[update], the Cambria brand had expanded to about 100 hotels open or in the pipeline, including hotels in Philadelphia,[19] Dallas, New Orleans,[20] South Windsor, Connecticut and Savannah, Georgia. And for conversion value, count on our highly recognizable Quality® brand or the efficient, focused-service model of Clarion® to stand out in any market.And introducing the Clarion Pointe® brand, a select service franchise that is ideal for owners who want to strategically reposition their limited service property into a brand with strong awareness and a concept that satisfies the expectations of emerging travelers. Our Company. Choice Hotels International (NYSE: CHH) is one of the largest and most successful lodging franchisors in the world. none - All Choice Hotels brands Our new Everhome Suites™ brand offers a totally fresh take on extended stay new construction. [18][5] The company announced in 2005 the creation of its Cambria Hotels & Suites brand, later renamed Cambria Hotels, the company's first new brand since MainStay Suites's creation in 1996. Or if you already have a chic, one-of-a-kind independent hotel, you can take advantage of the benefits that come as a member of the Ascend Hotel Collection® program. Choice Hotels International, Inc. is a hospitality franchisor based in Rockville, Maryland, United States. As of June 30, 2020, Choice Hotels franchised 7,118 properties in 41 countries and territories worldwide, with approximately 597,018 rooms, in addition to 1,035 hotels under construction with 85,129 rooms. With 12 distinct brands and more than 7,000 hotel locations worldwide, Choice Hotels ® is never far from where you need to be. [17], In the mid-2000s, Choice Hotels expanded into the upscale hotel market. [15] Bainum Sr. led Choice Hotels International until 1987, when his son, Stewart W. Bainum Jr., took over the role of chairman and chief executive. [8] It would undergo several name changes before becoming what is known today as Choice Hotels International. 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