Black hat SEO is a series of techniques and strategies (in other words tricks) focusing on search engine manipulation in order to rank well. Before you get caught, and God knows what will happen to you and your site, you must wonder “Is the black hat SEO worth it?”. Keyword repetition is a very common technique used in ‘black hat SEO’ where the same word is used multiple times to increase its SEO. But the reality is that there are, and likely always will be, a small percentage of marketers who want to try and cheat the system and try to fast-track their site's organic success. You need to keep your site neat and tidy. Google's Webmaster Guidelines specifically list sneaky redirects as a black hat tactic that violates its guidelines. The range of tricks that circumvent search engine restrictions to illegal actions that can be wide, for instance, hacking into websites, pages, and user accounts. Therefore, try to not fall in the trap of following the next black hat/shady SEO techniques: Keyword stuffing is an old technique that had its moment of glory. When it comes to using black hat tactics, the fact is that these techniques don't help users, and they wouldn't be used if search engines didn't exist. Step back 10 years, and many wrongly assumed that SEO was a manipulative marketing tactic that was all about ‘cheating the algorithm’ and using tactics to make Google think your website was the best result for a search query. You will lose money and time for ranking. But when you clicked on the link you would see this on the site: This is another example of a page that used the bait and switch technique: Bitcoinspot.nl took action and ranked for the keyword “download games”, but the site is about Bitcoin. Black hat SEO is a set of practices that go against search engine guidelines and are used to boost a website’s search rankings. His passion for search engine marketing led him to create his own SEO Toolset, trying to solve the issues that he is facing in the search engine optimization field. Ever? As a marketer, it's often disheartening to discover that a website is cheating the system and getting away with it. While many of the SEO basics are clear-cut white hat strategies, many of the more advanced tactics require more attention to detail. However, even if black hat SEO techniques prove to work for your website, the results are often short-lived. Depending on the severity of the web spam that other sites are using, there's a good chance that they'll be negatively impacted in the not too distant future after another algorithm updates. This technique used to work in the old days but nowadays Google has become very intelligent. “ The good guys run with the speed of the light when they hear about this black hat SEO technique. Multiple sites that are connected between them in a circular network to rank and get traffic from related websites create a webring. This is because they already have link juice and that can come in handy when you are trying to pass authority to another site that doesn’t have so much. Cutts says that the Google team looks at the value of the directory and how much work is put into it. There are plenty of tools to do the dirty work for you. Black Hat SEO is a set of ill practices carried out in order to rank higher in Google search results. To compare black hat vs. white hat SEO: At best, a severe decline in organic traffic will mean that this has to be supplemented with a higher investment into PPC or other paid media. PBNs. Using this technique in an excessive way could get you down, rather than up in the search results. In the screenshot below, you can find a site which provides a good user-experience. Just be careful and don’t try this at home or … anywhere. Keyword Stuffing. I have been operating one of my client health and pharmacy study-related website, but its bounce rate is high almost 80%. I played around with article spinning 5-6 years ago. For example, using a descriptive image alt description, a script for Java or code for Flash files is acceptable. How could I reduce the bounce rate? Keyword stuffing,... 2. Unrelated Keywords. They even make big promises such as free links, quality links for your niche, no footprints and you can even make money through their affiliate program. Howdy! On the other hand, if you are creating irrelevant rich snippets markup you risk getting manually penalized by Google for this scammy technique. If you're just getting started in SEO, it's often hard to know which tactics you should and shouldn't use. This means that black hat SEO techniques don’t follow Google’s ranking guidelines. You might wonder which of the above cases is better. Though, when you improperly use the TrackBack feature to get visitors on your site and send them numerous pings, it’s counted as natural. I can tell you a safe way of getting ideas to generate quality content. It Can Negatively Impact Your Search Rankings and Visibility, 3. White hat and black hat SEO are the two techniques used in SEO. Also, it will help index your site. To sum everything up, we reiterate a quote from Matt Cutts, who says “The objective is not to ‘make your links appear natural’; the objective is that your links are natural”. The best-known techniques today are: 01.Keyword Stuffing An example of a message sent for guest posting might look like that: While Google is ultimately becoming increasingly good at preventing such sites from ranking in top positions on the SERPs, there are still sites performing well by leveraging black hat tactics. Black hat SEO focuses on only search engines and not so much a human audience. Black hat SEO tactics can cause a website's performance to decline either as the result of a manual action or algorithmic filtering, both of which you can learn more about in the video below: Even in cases when rankings and organic performance initially increases from manipulative techniques, these are rarely sustained. Black hat SEO carries substantial risks. If you search images for “completely wrong”, Google will show you a picture with Mitt Romney. Individuals who use these techniques often hurt the guys and companies which use the ethical way and are in compliance with the white hat SEO techniques. This deceiving technique will decrease your CTR, and on the long run, it’s bad for your site. Just do good and good will come to you. If crawlers identify that your website is using black hat SEO techniques to rank high, then it will de-index your site and prevent your site from ranking on … An example from a famous SEO agency that got affected by negative SEO technique: TrackBack was used only to facilitate the communication between blogs by sending pings. If you read #1 and #2 you can see it is easy to get carried away from the right path – white hat technique. You can use it to send a user from a URL to another one if  the original page has moved or changed. Cybersquatting means registering domains similar to a trademark or business for the sole purpose of getting financial benefits. We will only use this email to respond to you on your feedback. I write about different topics for different niches and I think I would be a great fit for your audience. 301 redirect is actually a good practice. But you already knew that, so why not put it into practice? You can try BrandMentions to inspire you to write and generate organic traffic and rank. The number one reason not to use black hat SEO tactics is that they will ultimately result in your site losing search rankings, visibility, and traffic. Rather than dedicatedly and consistently climbing the ladder with the right tactics, the black hat SEO is all about using wrong and malicious tactics to climb the ladder. The video that you have posted under section 27 (paid links) lays out some good distinctions. Black hat SEO is typically used by those who are looking for a quick return on their site, rather than a long-term investment on their site. And your CTR will suffer. Facebook wants to stop clickbait. With a strong focus on everything that is Search Engine related, he developed strategies to stand-out search engine updates. Please provide us with a valid email address so we could reply to you. Link schemes are one of the most common types of black hat SEO, and this is the area where a lot of confusion often originates. This usually means using structured data to give factually incorrect information—for example, those who attempt to create more favorable structured data for their site. Businesses need predictability, and that's not something that black hat tactics can deliver. This strategy happens when you “revitalize” your content into a commercial one. The degree of blackness is influenced by the Black Hat SEO tactics and how optimizers go about achieving their goals. It will end up in corrupting that website and creating a very bad experience for the user. Using cloaking violates Google Guidelines, and you risk getting penalized by Google Penguin. Black hat techniques in SEO – In Search Engine Optimization there are a wide variety of techniques that company use. For example – This article, in particular, was a fun trip down memory lane. Cloaking is a tactic that involves serving different content or URLs to users and search engines, essentially providing a different experience on each. The one thing to take away is that black hat SEO tactics pose a real risk to any website that uses them as a way to rank on the SERPs. Here are some black hat SEO techniques to avoid. It's common sense to many marketers that you should be writing content that works for your users and that you shouldn't be hiding text, but link building gets a little more complex. Doorway pages refer to the practice of inflating a site for a particular query in SERP using some cloaking and sending the user on a page that doesn’t have any connection with the query whatsoever. Some Black Hat SEO techniques are as follows:-i. Keyword Stuffing. You can use the Anchor Text Distribution & Classifier from cognitiveSEO tool to see the ratio between commercial vs. brand keywords and to classify them. Thanks for the article… lots of great stuff on here! You need to see this…” and so on and so forth. They don’t want to do it for their own site, but rather false reporting their competitors to get them penalized. Cloaking . Using the proper techniques to rank and to get organic traffic can be hard, but it’s the best thing to do. Also, having bad links from toxic sites as a result of a black hat SEO practice should determine you to review those links. It is only giving a hard time to search engines to choose from all the duplicate content, and show the correct piece of information – which usually happens, and Google is showing the original content in SERPs. An excellent example of clickbait is offered for “free” by Xpango, which says that it can give you a free Apple iPad and even promises in the description that it’s “not catch and it’s free”. A common black hat technique is to automatically generate content to rank for a large number of keywords without actually going away and creating useful, unique content. This, in itself, can be problematic. The good thing for those who use this practice is that paid advertorials seem to be indexed in Google News. You would be surprised, but novices still use this ancient deceiving technique. Search engines, such as Google to Bing, make it very clear which types of practices go against their terms. The bottom line is that links should be earned, especially when considering that they're editorial votes of trust from one website to another. Black hat SEO techniques are the complete opposite of white hat techniques. A great importance is the value of that directory and if it proves to be a link scheme, well you know what happens, you’ve got the picture. Everywhere a link, link…”, by Scott Willoughby, found on moz.com, Picture taken from https://upload.wikimedia.org/wikipedia/commons/thumb/d/d9/Link_farm.svg/600px-Link_farm.svg.png. Enjoys monitoring SERP volatility. If you look at Skyscanner.net, Expedia.com, Tripadivsor.com and Cheapflights.co.uk all those sites rank well and heavily use over-optimised internal linking. This strategy carries a high risk of being penalized by Google. Some unethical SEOs use negative SEO in an attempt to reduce their competitor's rankings. The keyword they used was “incline village snow play area”. You need to understand that Google will always try to get smarter and offer valuable content for its users and directory listing is an option. The techniques of Black Hat SEO, of dark SEO, of that devoted to Evil, which produces a penalty by Google. Creating great content isn't easy, yet there's no hiding from the fact... 3. The former head of Google’s web spam team, Matt Cutts, tweeted about the connections between paid links and advertorials pages. Unamo’s Website Optimization Gradercan detect keyword stuffing on your page and warn you about its … I am an SEO Consultant and already using some techniques mentioned here for my clients. Sending automated Google queries means that you use a software to inflate the number of searches for a specific keyword to rank higher in SERP. I didn’t find what I was looking for, but instead a list with top pharmacies online. This cheesy way of tricking Google might have worked well in the past but now it will get you banned and if you “hit the jackpot” you could be subject to a lawsuit.   The last two technologies will help improve the experience of your site with the search engines. This is how a PBN  looks like: Picture taken from https://searchenginewatch.com/wp-content/uploads/sites/25/cnt-import/sew/IMG/947/301947/private-blog-network.png. Editor, SEO strategist, and writer. This is a deceptive practice, making it a violation of search engine guidelines. Commercial anchor text keywords are those money keywords used to generate financial value. This, in itself, can mean a reduction in a business' income and lead to job losses or even business closures. Please tell how to rank and over take in Googles first page.. please post an article avoiding all these technique . The website presented below is one affected by this algorithm: Well, that might happen if you stuff your site with keywords; you and your site will suffer alike. It Typically Results In A Poor User Experience, 2. Due to frequent changes in Google’s algorithm and its ranking factors, various black hat SEO techniques emerge and become obsolete over time. But this doesn’t mean that it won’t come a time when Google penalizes your site? Social Network Spam is a relative new form of spamming. Ha! Creating pages that target specific search queries with content intended to act only as a funnel to one page is considered a violation of Google's guidelines.